The iPhone is Apple Doubling-Down On What It Does Best

Just before the iPhone event last week, I linked to an excellent piece by Ben Thompson titled Thinking About iPhone Pricing. A day after the event, he posted another article, Two Minutes, Fifty-Six Seconds, this time explaining Apple’s reasoning behind pricing the 5C at $549. I really enjoyed both articles; Ben Thompson’s intelligence, insight, and storytelling ability is only rivaled by a few.