How To Start A Magazine

Marco Arment gave Jacob Goldstein of NPR some concrete numbers for the Magazine, showing just how great an idea launching this publication was, the importance of a consistent publication schedule, and the rewards of such an excellent implementation.

“Last fall, Marco Arment launched a general interest magazine. It’s called, aptly enough, The Magazine. Writers are paid $800 per article. There are no ads. Until recently, it was available only via iPhones and iPads. Astonishingly, it’s already turning a profit.”